影片讲述了一个典型的罗马尼亚家庭从乡下到城里去领取他们中的大奖。在途中通过高度喜剧化的方式展现了罗马尼亚正经历的经济和社会方面的巨变。然而，这一家人的团结也因为这场原本是一件天大的喜事而遭到严重破坏，再也开心不起来。原来是18岁的女儿赢得了一辆价格不菲的汽车，结果竟然演变成了一场商业广告。 一罐果汁，三个标签，让她击败了不计其数的消费者，成为崭新房车的主人，但她的电影下载噩梦却才刚开始...。 得奖容易吗？资本主义社会里中产阶级的梦魇，凝结在一个幸运抽中大奖的年轻女孩身上。喝完果汁，寄出三个标签，她击败了不计其数寄出千枚标签的消费者，成为崭新房车的主人。最困难的，她轻松度过了，却没想到噩梦却才刚开始。
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